| DEF MINI Records |
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All major stars have to have a record label and it seems cars are starting to do the same. In the most like star fashion, the Mini Cooper started its own record label: DEF MINI Records. Some of the artists at DEF MINI Records are: N'CAP, Wayne Trapper, MC MASSIVE and the Reinforced Body Crew and THE DISC BRAKES.
MINI Press Release:
DEF MINI Records – MINI launches music label at www.defminirecords.com.
MINI has launched its own music label, DEF MINI Records. For months, bands auditioned, songs were developed and videos produced until finally, the virtual record label was introduced at www.defminirecords.com. |
Artists include, boy band "N’CAP" and their love song "So many stars"; Wayne Trapper from the country band "RUNFLAT"; "MC MASSIVE & the Reinforced Body Crew" and their track "Solid as a rock"; and alternative band "THE DISC BRAKES" with their smash hit "Save me." These tracks will be exclusively available for downloading from www.defminirecords.com.
At www.defminirecords.com, visitors can watch and download music videos and interviews. Fans can even sing along with the karaoke version or download the songs as ring tones. |
The record label is a unique way for MINI to reach new audiences with a fun and entertaining medium. The concept was developed in association with agencies .start and Interone Worldwide. DEF MINI Records is headed by Terence Trust as CEO.
For further information about DEF MINI Records, visit www.defminirecords.com. For more information on the new MINI please visit, www.MINI.ca.
BMW Group Canada, based in Whitby, Ontario, is a wholly-owned subsidiary of BMW AG and is responsible for the distribution of BMW luxury |
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| performance automobiles, Sports Activity Vehicles, Motorcycles, and MINI. BMW Group Financial Services Canada is a division of BMW Group Canada and offers retail financing and leasing programs on new and pre-owned BMW and MINI automobiles, as well as retail financing for new and pre-owned BMW Motorcycles. A total network of 38 BMW automobile retail centres,18 BMW motorcycle retailers, and 22 MINI retailers represents the BMW Group across the country. |
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Date : 21 Aug 2007 21:33:30
Source: MINI |
