As part of a promotional campaign for the new Aveo GM unveiled a Chevrolet Aveo penny billboard in London’s New Oxford Street. The 20-foot Chevrolet Aveo penny billboard contained, when it was unveiled, 20,000 pennies. It took passing by Londoners only 30 minutes to grab them all.
Chevrolet's Les Turton comments: "There have been some great car adverts before, but none that has stopped traffic and actually put money back into the motorist’s pocket so this is certainly a first. We’re glad we’ve topped up lots of people’s wallets, purses and, in some cases, rucksacks, but it would have been nice for the billboard to last a little longer than 30 minutes. At least it showcases the fact that the new Chevrolet Aveo is quite literally great value-for-money."
The Chevrolet Aveo price is 769,500-pence or 7,695 pounds.
