Citroen announced that it will display the Citroen Nemo Concetto (concept) at this year's Bologna Motor Show in Italy. Yes, you guessed it - Citroen is using the Nemo in order to suggest how similar the Citroen Nemo and the little fish are.
Citroen Press Release:
After presenting Nemo at the Road Transport Show in Amsterdam in October 2007, Citroen is displaying Citroen Nemo CONCETTO at the 2007 Bologna Motor Show. Citroen Nemo Concetto is a take on a concept car based on Nemo, a compact, practical and intelligent vehicle that lends itself particularly well to this type of exercise.
Citroen Nemo Concetto is a nod to Disney's clown fish hero, with its orange and white color scheme. It illustrates the world and values of Nemo, as well as highlighting the many possible ways of customising this vehicle.
COMPLETELY NEMO!
Citroen Nemo Concetto illustrates the astonishing closeness between the Citroen Nemo and its clown fish homonym.
Like the fish, Citroen Nemo Concetto can be considered as "small" among its peers. However, its size is an asset, since it is able to nip in and out of traffic easily.
In a world where it would be tempting to think that bigger is better, Citroen Nemo Concetto combines intelligent design with compact exterior dimensions and interior space. It shows that intelligence is the most important asset, whatever the environment.
Citroen Nemo Concetto does not claim to be what it is not. It clearly states its identity
with a new take on conventional automotive cues. Resembling a small truck with fun looks, bright colours and unrestrained humour, Citroen Nemo Concetto is a rich mix with overwhelming appeal.
Like the clown fish, Citroen Nemo Concetto has irresistible personality and looks.
Citroen Nemo Concetto reflects Citroen's constantly renewed capacity to design vehicles with character, vehicles that adapt to the lifestyles and world of their owners… like fish in water!
