Eminem Chrysler 2011 Super Bowl Ad

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For the 2011 Super Bowl XLV, Chrysler chose the advertise the new Chrysler 200 with the help of star rapper Eminem. The Eminem Chrysler 200 advert, called Imported from Detroit, that aired during the commercial brake of the 2011 Super Bowl XLV also featured the rapper's soundtrack. Eminem comes from Detroit so Chrysler's options when it came to choosing a representative figures from its home city was obvious. Chrysler is trying to reach a much younger custom base than before, so Eminem is quite a good choice for addressing this segment of the market.

As a fun side story, various sources are reporting that in fact, Eminem's real life ride is actually a Cadillac Escalate.

Watch the Eminem Chrysler 2011 Super Bowl ad in the video lower down this page.

Eminem Chrysler 2011 Super Bowl ad video:

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Source: Chrysler