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Friday, May 16, 2008 |
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| Hyundai Fluid Metal | |||
| The Hyundai Fluid Metal TV advertising campaign was first launched in February 2007 and it delivered an increase in Hyundai's brand consideration level from 8% to 17%. Hyundai announced that the Fluid Metal advertising campaign will run this year also.
Hyundai Press Release: HYUNDAI TO LAUNCH MAJOR TV ADVERTISING CAMPAIGN FOR 2008 Multi-million pound initiative to pave way for exciting new ‘i’ range Spearheaded by highly successful ‘Fluid Metal’ campaign |
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| Emphasises style and quality of Hyundai models Car manufacturer Hyundai is to unleash a multi-million pound advertising campaign to raise consumer awareness of the brand ahead of a raft of new product launches over the next 12 months. The first wave of TV advertising will see a revival of the brand’s highly successful ‘Fluid Metal’ campaign, which emphasises the quality and style of the current range of Hyundai vehicles. |
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| This will be followed by further campaigns based around specific new launches.
‘Fluid Metal’ contains sophisticated visuals in which cars from the range morph into liquid metal, and then back into the form of a car with a voiceover that begins ‘Quality flows through every surface of a Hyundai’. Besides emphasising the world-class build quality of the company’s products, the campaign also reminds buyers of Hyundai’s unique five year unlimited mileage warranty across its entire range. |
Gallery: Hyundai Fluid Metal
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| Jim Campbell, Hyundai’s UK Marketing Director said: “Hyundai has developed into a brand that is synonymous with outstanding quality, and we need to convey this to a wider audience. When we last ran the Fluid Metal campaign in February 2007, it delivered an increase in our brand consideration level from eight to 17 percent – an all time record for Hyundai in the UK.
“It was an easy decision to revive Fluid Metal on TV, but this time we will make more of an impact by running the longer 40 second version.” |
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| The production itself is highly innovative, with a breathtaking sequence of shots filmed using a ‘Phantom HD’ high-speed camera – the first time this groundbreaking method was used in a European television commercial.
‘Fluid Metal’ was written and art directed by VCCP Creative Director Rooney Carruthers and was directed by Howard Greenhalgh through Home. Post Production was done at Clear. Adrian Coleman, partner at VCCP said: “Hyundai has a very exciting future. The Fluid Metal communication truly reflects the quality of the brand and creates a superior platform for the brand.” |
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| Hyundai Fluid Metal Photo Gallery: | |||
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Date : 15 Jan 2008 07:21:07 |
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