Ford announced that Jaguar North America and Land Rover North America formed an alliance with Young Presidents’ Organization which is the world’s largest network of global business leaders.
Ford Press Release:
JAGUAR and LAND ROVER FORM EXCLUSIVE ALLIANCE WITH THE PRESTIGIOUS YOUNG PRESIDENTS’ ORGANIZATION
IRVINE, Calif. October 15, 2007 – Jaguar North America and Land Rover North America are proud to announce a new alliance with Young Presidents’ Organization, the world’s largest network of global business leaders. This relationship is designed to offer YPO members exclusive access to
unique opportunities and premier benefits, as well as increase business opportunities and awareness of the Jaguar and Land Rover brands among YPO’s more than 15,000 members.
“We are delighted to have created this alliance with YPO,” said Tim Watson, vice president of Communications and Public Affairs for Jaguar and Land Rover North America. “The excellent reputation and extensive business leader membership of YPO is a natural fit for Jaguar and Land Rover. We are looking forward to working very closely with YPO and their other alliance partners over the coming months."
Among the benefits that will be offered to YPO members will be opportunities to purchase Jaguar and Land Rover models and invitations to exclusive Jaguar and Land Rover events staged in the United States.
“This is very much a long-term relationship and we plan to develop it in all areas through our dealers at local levels and national events that we stage for the two brands in the U.S. We are looking forward to working with YPO on major initiatives as well as additional ‘members-only’ benefits. We plan to roll out the program initially in the U.S. during the first year of
this alliance with the intention of involving Jaguar and Land Rover globally with YPO from the fall of 2008,” added Watson.
Other than Jaguar and Land Rover, YPO’s Global Alliances also include The Ritz-Carlton Club, PricewaterhouseCoopers, Marquis Jet and PGA TOUR’s TPC Network.
“YPO International partners with the best-of-the-best premier, global brands – making the Jaguar
and Land Rover brands a perfect fit with our membership,” said Buddy Teaster, chief network officer of YPO International. “Through this alliance, YPO members will be invited to attend events that will help integrate Jaguar and Land Rover with our organization. Also, a significantly high number of our members already drive Jaguars and Land Rovers and the new alliance will create even more loyalty for these two brands.”
