Kia offers EURO 2008 tickets through two new interactive micro-site competitions. Kia's microsite http://euro2008.kiamotors.com has two competitions, Drive for Glory and Be Kia, Be Together, through which you can win tickets to see your favorite team at the EURO 2008 championship final.
For younger fans, Kia offers the possibility to become one of 31 Official Match Ball Carriers via a variety of events held by participating Kia dealers. The ball carriers will personally take the official match ball to the referees on the pitch just before kick off at every match of the UEFA EURO 2008 tournament.
Kia Press Release:
To mark the 100-day countdown to the start of the UEFA European Football Championship (UEFA EURO 2008), Kia Motors Corporation, a maker of quality vehicles for the young-at-heart, announced today the rollout of interactive, user-orientated web tools on a new micro-site to help leverage its role as an official global sponsor of this year’s tournament.
Through Kia’s micro-site (http://euro2008.kiamotors.com), football fans will have an opportunity to attend a match featuring their team at this year’s tournament through Kia’s ‘Drive for Glory’ and the ‘Be Kia, Be Together’ competitions. Furthermore, young fans will have the opportunity to fulfill their dreams as a Kia Official Match Ball Carrier via a variety of events held by participating Kia dealers. Through this sole and exclusive UEFA sanctioned program, 31 selected ball carriers will personally carry the official match ball to the referees on the pitch just before kick off at every match of the UEFA EURO 2008 tournament.
Each official ball carrier and a guardian will receive a hospitality package from Kia Motors.
Hyoung-Keun Lee, Senior Executive Vice President and COO of Kia Motors Corporation, said, “This year’s tournament – with its slogan ‘Expect Emotions’ – is a great fit for our young-at-heart brand. As with our other major sports marketing activities, like the Kia Fan of the Day at the Australian Open, we like to find ways in which fans can interact with the Kia brand in a meaningful and fun way.”
The Kia ‘Drive to Glory’ road show encourages football fans to design custom body artwork for the Kia cee’d – Kia’s first car designed and built by and for Europeans. 16 winners, one representing each qualified country participating in this year’s tournament, will then take part in a 16-vehicle cee’d convoy from Kia’s recently opened and state-of-the-art production facility in Zilina, Slovakia to Vienna, Austria. Each winner will also receive a hospitality package from Kia Motors. Special customized vinyl wraps will be used on each cee’d vehicle to represent the winning entrants’ designs. Entrants can enter via the website or at a participating Kia showroom.
The ‘Be Kia, Be Together’ competition will also
offer a Kia Motors hospitality package to 16 lucky winners. The competition encourages fans to come up with a creative, inspiring and fun slogan cheering on their favorite team. Winning slogans will be used on giant Kia T-shirts to be displayed at the official EURO 2008 Fan Zones in Zurich and Vienna.
The Kia micro-site will also feature the latest news, scores and tournament information for this year’s tournament.
Kia’s UEFA EURO 2008 sponsorship also entitles the carmaker to promote its brand on perimeter boards around the stadiums and through official UEFA TV broadcast partners during the event, and use the event’s official logo in company media materials. In addition, Kia will provide official vehicles that will be used during the event. The sponsorship also deepens its relationship with football and allows the company to actively build its global brand through its support of the most popular sport in the world.
