As you know, Ad Personam is Lamborghini’s factory personalization program. Today, the Italian supercar manufacturer announced that the Ad Personam has been updated. The new updates are going to be presented at the 2014 Geneva Motor Show with the help of this personalized Lamborghini Aventador Roadster. The new Ad Personam program is going to be extended to the Huracan too. The Lamborghini Aventador Roadster Ad Personam's interior shows new leather and Alcantara color combinations. There are also various two-tone exterior finishes too, as well as livery options. Lamborghini's new Ad Personam program offers various semi-aniline leather covered trim parts, as well as Forged Composite. Forged Composite is a new carbon fiber-based material developed by Lamborghini, which can be used for the hard top, interior and exterior details.
The Lamborghini Aventador Roadster Ad Personam is the first application of the Forged Composite material, which is used for its front spoiler, air intakes, rear spoiler, door sills, instrument cluster cover, infotainment controls and screen trim.
