Daimler announced today a Mercedes Hazelton Hotel alliance to improve the marketing of both brands. The Hazelton Hotel opened in August 2007 in Toronto’s Yorkville and at that time was the only five-star hotel rating in the city. Mercedes and Hazelton Hotel will offer benefits to the customers of both brands whether they stay at the Hazelton or buy a Mercedes vehicle.
Mercedes Press Release:
Mercedes-Benz Canada and The Hazelton Hotel announced today the launch of an exciting marketing partnership. The Hazelton Hotel, located in the heart of Toronto’s Yorkville, opened in August 2007 and has the only five-star hotel rating in the city. The Hazelton Hotel and
Mercedes-Benz are looking forward to working together to provide their respective Canadian clients added benefits whether they travel to Toronto and stay at the Hazelton Hotel or when it is time to consider the purchase of a new luxury vehicle in their home town.
President and CEO of Mercedes-Benz Canada, Marcus Breitschwerdt says, “It won’t be a surprise to most to see the beginning of a solid relationship blossoming between our two organizations. Both Mercedes-Benz and The Hazelton Hotel are dedicated to the highest standard in all areas of their
operations and are committed to making the overall customer experience the most enjoyable possible at every level.”
The Hazelton Hotel’s General Manager, Matthew Opferkuch adds, “Much thought, care and passion have gone into the creation and building of The Hazelton Hotel. Now fully operational, our mandate is to offer the very best stay away from home to our guests. Mercedes-Benz Canada shares our commitment to excellence so it was therefore fitting to embark on this mutually beneficial journey together.”
While in Toronto, The Hazelton Hotel guests have access to the chauffer-driven S550 4MATIC house car to travel to and from downtown appointments. In their large and stylish room, Hazelton guests can peruse the contents of the Canadian Edition of MercedesMagazine. A special test drive program is offered to The Hazelton Hotel’s guests in collaboration with the Mercedes-Benz dealer in the city where they reside across Canada. The guest’s vehicle of choice will be delivered to his or her home or office for a most convenient thorough test drive.
In addition to the standard outstanding sojourn guests experience when they stay at The Hazelton Hotel, Mercedes-Benz Canada customers will also be offered specific privileges when they choose this property during their travels.
Creative direct mail initiatives, shared event hosting and on-line customer programs are currently in the development stage. These will see Mercedes-Benz Canada and The Hazelton Hotel offering their respective clientele additional special customer care benefits.
