Renault announced today that it has teamed up with Microsoft for the promotion of the new Laguna Coupe. The Renault Microsoft partnership refers to the new Laguna Coupe minisite (www.laguna-coupe.com) and is mediated by the Tequilarapido agency. The Renault Microsoft partnership involves the use of second-generation Silverlight technology with Deep Zoom feature that offers a highly detailed image.
The new Renault Laguna Coupe is scheduled for release in October this year.
Renault Press Release:
On 24 May 2008, the Laguna Coupe microsite (www.laguna-coupe.com) became the first
carmaker’s vehicle revelation site to harness second-generation Silverlight technology with Deep Zoom feature: revolutionary technology achieving unprecedented detail.
“Renault Laguna Coupe is an exceptional car with a time-proof design that holds immense appeal to motor connoisseurs. Consistent with the connoisseur’s appreciation for superlative automotive design, Renault decided to use a web technology that would enable site visitors to admire the car in great detail,” explains Stephen Norman, Renault Group global marketing director.
Microsite developed with Tequilarapido
The ambitious communications plan for launch of Renault Laguna Coupe includes a web system designed by the Tequilarapido agency, along with many other features in the run-up to sales release scheduled for October 2008.
“The creative environment for the Renault Laguna Coupe site was put together with extensive input from artists, interactive designers and experienced bloggers, to achieve an emphasis on immersion, pure motoring pleasure and innovation. It has been a real pleasure and a rare
inspiration to work on revelation of such an exceptional car,” enthuses Toufik Lerari, CEO of the Tequilarapido interactive agency
“On this innovative partnership with Renault, we worked together to explore how new web technologies could revolutionize the customer’s virtual interaction with the new Laguna Coupe,” notes Marc Jalabert, director of the Platform & Ecosystem Division, Microsoft France.
Microsoft Silverlight 2.0 (available as a free download) is a latest-generation multimedia web technology used by the www.laguna-coupe.com site to deliver an exceptional user experience including videos of very high quality. The Silverlight Deep Zoom feature offers visitors an unparalleled immersive experience, including very-high-definition photos of Renault Laguna Coupe, with capabilities for zooming in to details with no penalty on display speed.
