Renault launched a new advertising campaign for the new Kangoo with the help of The Simpsons. The Simpsons Renault Kangoo ads are launched in two languages: English and French. For the Simpsons Renault Kangoo ads to be possible Renault signed an agreement with 20th Century Fox L&M and Publicis. The Simpsons Renault Kangoo ads will be aired in 29 countries starting with France on February 9.
Renault Press Release:
20th CENTURY FOX LICENSING & MERCHANDISING, RENAULT AND PUBLICIS CONSEIL PRESENT NEW RENAULT KANGOO ADVERTISING CAMPAIGN FEATURING THE SIMPSONS
• An original partnership imagined by Publicis Conseil: 20th Century Fox L&M and Renault
• An original ad campaign: the Simpsons leave the world of the series to explore the real world
• New Renault Kangoo, the ultimate family car, can take anything – even the ultimate family - the Simpsons
20th Century Fox L&M, Renault and Publicis signed an agreement on September 19, 2007 on using the characters from “The Simpsons” to promote New Renault Kangoo. This is the first time Renault has
worked with Fox L&M, one of the leading licensing and merchandising companies globally.
The tone of the campaign is thoroughly humorous, with the Simpsons subjecting New Renault Kangoo to a real “torture test” to highlight the car’s feature qualities. Homer, Marge, Bart, Lisa, Maggie and grandfather Abraham Simpson leave Springfield and appear in the “real” world. They put New Kangoo through its paces, testing the vehicle’s main qualities to the hilt. The folding rear bench, comfortable seats and ingenious storage bins are all put to serious use by the family.
Even more practical and comfortable, New Renault Kangoo embodies the best in family cars. Pairing it with the irreverent Simpsons brand shows Renault’s desire to adopt a unique, offbeat tone while remaining faithful to its core values: human, reliable and enthusiastic.
The international Simpsons/New Renault Kangoo advertising campaign will be aired in 29 countries, starting in France on February 9.
