Porsche was the first carmaker to officially establish a specialist department that the main purpose of modifying cars for customers who either were looking to get into motorsport, or who wanted to improved their car's interior. The department is called Porsche Exclusive and it was established back in 1986. Even back in the 1950s Porsche's repair department was making one-off modifications to their cars, improving their engines and suspension. Currently, Porsche Exclusive is offering hundreds of personalization options for their customers.