At the AIMS this year Toyota previewed the 2007 Toyota RAV4 V6 with the top of the range model - the 2007 Toyota RAV4 V6 ZR6. The 2007 RAV4 V6 will have the official launch next week with prices starting just under $40,000.
The 2007 Toyota RAV4 V6 is powered by a 3.5-litre all-alloy quad-cam engine with dual variable valve timing with intelligence (VVT-i) that delivers just over 200 kW.
Toyota Press Release:
TOYOTA PREVIEWS NEW RAV4 V6
Toyota has previewed new RAV4 V6 at the
2007 Australian International Motor Show ahead of its official launch next week.
Toyota says RAV4 V6 will attract first-time buyers to the RAV4 brand and reinforce Toyota's leadership of the Compact SUV market.
New RAV4 V6 is powered by a 3.5-litre all-alloy quad-cam engine with dual variable valve timing with intelligence (VVT-i) that delivers just over 200kW.
The acclaimed Toyota 2GR-FE engine also powers Aurion, Tarago V6 and Kluger.
"The launch of RAV4 V6 is the most significant step for the RAV4 brand since its launch in Australia 13 years ago, which will strengthen Toyota's position as the leader of the Compact SUV market," said Toyota Australia's senior executive director sales and marketing, David Buttner.
"Since 1994, RAV4 has evolved to be larger, better equipped, with more passive and active safety, and increased performance, but the
addition of the V6 models significantly alters the dynamic of RAV4 and who buys it.
"Compact SUV buyers who have had a connection to RAV4 styling and Toyota brand values but wanted that extra performance now have that option available with RAV4 V6.
"RAV4 V6 will help retain existing RAV4 owners and attract new buyers for the first time."
The point of entry to new Toyota RAV4 V6 has been kept under $40,000.
The RAV4 CV6 has a recommended retail price of $39,990*, while the RAV4 SX6 is priced at an RRP of $43,990*.
The top-of-the-line ZR6 has an RRP of $49,990*.
Pricing for the six four-cylinder RAV4 models remains unchanged, starting at an RRP of $31,990* for the CV manual, with the Cruiser L automatic set at an RRP of $43,990*.
Compact SUV is the fastest-growing segment in the SUV market, with sales increasing 19.4 per cent for the eight months to August 2007.
However, the proportion of six-cylinder sales compared to four-cylinder sales in the Compact SUV market peaked at 29 per cent in 2001, but steadily declined to 16 per cent in 2006.
"While sales in the four-cylinder segment have been strong, the six-cylinder segment hasn't shown the same growth in recent years," Mr Buttner said.
"We are confident that the introduction of RAV4 V6 will help reverse the trend in the six-cylinder market by attracting a different type of buyer to the already popular RAV4 brand."
