Audi announced today that, after the immense success of the "Godfather" commercial that aired during the advertising brake of the last edition of the Super Bowl, it will return to the famous sports event. Audi will have a 60 second spot that will air in the first quarter of the Super Bowl XLIII. Last year's ad market the return of the German brand to the game, after a 20 year absence.
Audi says that after the "Godfather" commercial aired, the traffic to www.audi.com increased by almost 200% and "Audi R8" immediately became the most searched phrase on Google. The company also believes that this ad is the main source of its 2.4% increase in market share during the last 12 months.
Audi has always had some of the best commercials and we believe that "The Godfather" sits right at the top. Until we'll see what they come up with this year watch the last year's ads after the jump.
Audi Press Release:
After tremendous consumer and critical reaction to its "The Godfather"-inspired ad in Super Bowl XLII, Audi of America today announced it has purchased a 60-second slot to advertise in the first quarter of Super Bowl XLIII.
Last year's Super Bowl ad was the first in nearly 20 years for the company. The spot's unique
creative elements scored big points with viewers. According to Collective Intellect and Nielsen Buzz Metrics, Audi was the number two Super Bowl advertiser in total buzz after the game. In the months following the game, traffic to www.audiusa.com increased almost 200% and the Audi R8 became the top search term on Google immediately following the ad's airing.
"Last year's Super Bowl ad put old luxury on notice that Audi was setting the new standard in the American luxury market," said Scott Keogh, chief marketing officer, Audi of America. "With this spot, we plan to build on the success we've
enjoyed in 2008 to make 2009 a year of progress and market momentum for the Audi brand."
Audi experienced a record year for sales in 2007. In 2008, despite the worst sales climate in nearly 25 years, Audi has increased market share against other imported luxury brands to 8.6%, up from 6.2% just 12 months ago.
Audi's advertising agency, San Francisco-based Venables Bell & Partners, created the ad.
Audi Godfather commercial:
second Audi Godfather video ad:
