Guangzhou Honda Automotbile announced the launch of a new brand and concept car for the Chinese market - the Honda Li Nian. The Honda Li Nian concept indicates the direction of the new brand that will begin selling cars in 2010. The Honda Li Nian brand will develop products that are more specific for the Chinese consumers.
The styling and the engineering design of the Honda Li Nian concept were developed by Guangzhou Honda Automotbile RD which was established in 2007.
