The Hyundai Big Duh commercial earned according to IAG Research, the TV ad effectiveness and program engagement company, the highest ranking for consumer recall. IAG Research ranked the auto commercials that the public remembered most and liked best from November 1, 2007, to January 26, 2008. Joel Ewanick, vice president of Marketing for Hyundai Motor America, said "This campaign is friendly, approachable and pokes fun at traditional car sales event advertising, which are all characteristics that contributed to its success."
In the Hyundai Big Duh commercials, a choir sings "duh" to the tune of Christmas carols. Watch the Hyundai Big Duh commercial after the jump.
Hyundai Big Duh commercial 1:
Hyundai Big Duh commercial 2:
Hyundai Big Duh commercial 3:
Hyundai Big Duh commercial 4:
