Lotus has announced that it cuts prices in Australia for the entire model range including the Elise, the Exige and the newest member of the family, the Evora. The Australian Lotus price cuts go as high as $18,000 AUD. The 2010 Lotus Elise price drops by $10,000 AUD for the Elise R and the Elise SC. The standard and the Lotus Elise Club Racer price remains the same.
The Lotus Exige S price, the Cup 260 and the Exige Scura prices also drop by $10,000 AUD. Even more, the Lotus 2-Eleven price drops by an amazing $18,500 AUD. The 2010 Lotus Evora price is also lowered by $10,000 AUD.
Apart from these price cuts, Lotus also announced lower figures for various other packages and options. The complete 2010 Lotus price list for Australia is available after the jump.
Lotus Press Release:
Lotus Cars Australia has announced that it has adjusted the recommended retail price of many of its current new car collection, with savings of up to $18,500 in the model range. Following a change in international market conditions and advancing sales and marketing inititives, Lotus Cars Australia is primed to pass on substantial savings to the customer, making its Elise, Exige and Evora sports cars more affordable than ever before.
Lotus Cars Australia Managing Director John Startari explains "The government's import duty reduction at the start of 2010 has offered some assistance, whilst favourable foreign exchange rates have been a further catalyst to these announced price changes. We are now even more competitive as a brand, and with individual models, all this whilst we are still maintaining equipment levels and introducing model year updates."
The Lotus range starts with the Elise, a face-lifted and renamed model, previously known as the Elise S. The MY2011 Elise will retain the sharp
Lotus range entry level price of $69,990, but will be updated with the new-for-2010 production body styling and a variety of other modifications. These MY2011 body styling changes will also be evident on the Elise R and Elise SC, which both see a $10,000 base vehicle price reduction. The first MY2011 Elise range cars are to land in Australia midway through the year with customers able to pre-order these vehicles now (see separate release for detailed information).
The new Lotus Evora that headlines the range is also reduced by $10,000, in both 2+0 and 2+2
versions. The award winning Lotus Evora, the only mid-engined 2+2 in the world that also offers spectacular performance of 0-100km/h in just 5.1 seconds and low emissions and fuel consumption of just 205g/km and 8.7l/100km, now starts from $139,990.
Lotus Cars Australia has also announced amendments to retail pricing for Option packs, stand-alone Options and Metallic, Lifestyle and Premium paint throughout the Lotus Elise and Evora platform. These changes allow a level of personalisation on the most competitive scale ever.
"We feel this is an exciting time for Lotus," added Startari. "With the new models and the
growing economy, the new pricing structure allows us to be more assertive than ever before in the Australian market, and arguably most aggressive in the world. Supported by a strong and committed Australian dealer network and focused Sales and Marketing strategies through the year Lotus is primed to progress in Australia through 2010."
The new Lotus Cars Australia pricing structure will come into effect from April 1, 2010.
Lotus Cars Australia Price List (effective April 1, 2010)
Lotus Elise
Model $RRP* Change:
Lotus Elise $69,990 Static
Lotus Elise R $84,990 -$10,000
Lotus Elise SC $94,990 -$10,000
Lotus Exige and Lotus 2-Eleven
Model $RRP* Change:
Lotus Exige S $104,990 -$10,000
Lotus Exige Cup 260 $129,990 -$10,000
2-Eleven $109,000 -$18,500
Lotus Evora
Model $RRP* Change:
Lotus Evora 2+0 $139,990 -$10,000
Lotus Evora 2+2 $146,990 -$10,000
Limited Editions
Model $RRP* Change:
Lotus Elise Club Racer $72,990 Static
Lotus Exige S Type 72 $109,990 New model
Lotus Exige Scura $129,990 -$10,000
Option Pricing
Lotus Elise Platform Examples : $RRP** Change:
Elise, Elise R & Elise SC Touring pack $6,700 -$1,300
Elise, Elise R & Elise SC Sport pack $6,000 -$1,000
Exige S Performance pack $8,000 -$3,000
Elise Platform Lifestyle Paint $3,000 -$448
Lotus Evora Platform Examples : $RRP** Change:
Tech pack $7,500 -$700
Premium pack $7,500 -$400
Gloss Anthracite Forged Alloy Wheels $5,200 -$400
Evora Platform Lifestyle Paint $3,200 -$300
