Last week we reported that Porsche might take Nissan to court over an advertising campaign that the Japanese carmaker employed during this year's Goodwood Festival Of Speed. Nissan's campaign was attacking Porsche, Audi and BMW. It seems Porsche didn't succeed in stopping this advertising campaign, called How To Beat The Germans, as Nissan is taking it to a new level. Nissan's How To Beat The Germans ad campaign now involves a giant BFI IMAX billboard in London.
Here are some punch lines used by Nissan's How To Beat The Germans ad campaign: The Winner Hans Down, The Germans Came Off Wurst, Kaisers Chiefed and Deutschland Deutschland Über-Rated.
It seems to us Nissan is taking it a bit too far,
since these slogans do not seem to take a swing at its auto rivals only, but at Germans as a whole.
However, some parts of the new publicity stunt might seem funny. For example, Nissan has taken an Audi TTS for a ride around London. The Audi was wrapped in the following words: "More expensive, slower and less powerful than a Nissan 370Z". they also used a Porsche Cayman with "I dream of being as fast as a Nissan 370Z" written on its side.
Nissan Press Release:
Nissan Motor (GB) Ltd has launched a challenging new series of poster and print adverts to highlight the fact that the Nissan 370Z and the flagship Nissan GT-R have superior performance and yet cost less than their comparable German rivals.
The campaign uses tongue-in-cheek phrases such as “The Winner Hans Down,” “The Germans Came Off Wurst,” “Kaisers Chiefed” and “Deutschland Deutschland Über-Rated” in order to make people question why they would buy German brands when
Nissan can offer performance at a more accessible price.
Last week, Nissan brought the advertising to life, taking an Audi TTS manual coupe around the streets of London blazoned with the words: “More expensive, slower and less powerful than a Nissan 370Z.” It was joined by a Porsche Cayman bearing the slogan: “I dream of being as fast as a Nissan 370Z” on the side. Other cars featured in the advertising campaign include versions of the BMW Z4 as well as the Porsche Boxster and 911*.
The campaign was officially launched on the giant 360-degree 47ft tall BFI IMAX billboard at Waterloo, London, and will continue to appear in key national men’s lifestyle and motoring titles, plus outdoor poster sites across the UK over the next six months.
Talking of the campaign, Steve McLennan, Nissan Marketing Director explains: “It simply challenges the convention of German sportscars being the only benchmark for performance and quality.
“Nissan is confident in the ability of 370Z and GT-R to eclipse our comparable German rivals in terms of outright performance and accessibility and it’s now time to shout about it.”
