| Rolls Royce Production at Full Throttle |
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Rolls-Royce announced that the manufacturing plant at Goodwood is working at maximum capacity in order to meet the unprecedented customer demand. They even introduced additional shifts and extended the working hours until the end of the year.
Rolls-Royce Press Release:
ROLLS-ROYCE AT FULL PRODUCTION TO MEET UNPRECEDENTED DEMAND
Rolls-Royce Motor Cars announced today that the manufacturing plant at Goodwood is working at full production to meet unprecedented customer demand. Additional shifts and extended working hours have been introduced and will continue throughout the remainder of the year. |
This level of demand is reflected in the quarterly sales figures, also announced today. By the end of September 2007 the company had retailed 22 per cent more cars compared to the same period last year with demand for all models increasing. Forward orders for the four-door models stretch well into 2008 and for the new Phantom Drophead Coupe, extend right through next year.
Sales growth is expected to continue with last week’s announcement that Rolls-Royce will build a series version of the two-door, four-seat experimental car, 101EX. The new coupe will be launched |
in 2008 and production is scheduled to begin in the summer.
Further development at Goodwood in readiness for a future model series, due for launch by the end of decade, starts at the end of this year. The new model series, which will be smaller than the Phantom, will result in major infrastructure changes and the expansion of the workforce by several hundred.
Ian Robertson, Chairman and Chief Executive, Rolls-Royce Motor Cars, said, “These are exciting times for Rolls-Royce. With the success of |
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| Phantom, the recent addition of the convertible and last week’s announcement of a new coupe in the Phantom family, our challenge is to cope with exceptional customer demand. Now we look forward to significant changes for the whole organization as we prepare for the launch of our future model series. The changes that will soon take place mark a significant investment in Goodwood, in the future of Rolls-Royce Motor Cars and in the future of manufacturing in the UK.” |
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Date : 08 Oct 2007 18:00:24
Source: Rolls Royce |
