According to the British press, Rolls Royce is looking to rebrand as the company wants to appeal a younger audience. Apparently, Rolls Royce has employed the help of an external PR and Marketing team that will have to transform its queen-mobil image and give it a "cool" look.
The main goal of this new campaign is to make the Rolls Royce Ghost more appealing to younger and very rich customers.
The exact agency which will take care of making Rolls Royce cool has not been disclosed yet. BMW, the owners of the brand, are probably in talks with several companies regarding this matter.
Apparently, the company believes that the Rolls Royce Ghost shows a more modern look of the brand. We tend to agree with that. It's a more modern look, in comparison to the previous models, but not modern in comparison to its competitors.
We'll have more details on the Rolls Royce rebranding efforts as soon as they become available.
[Source: Autocar]
