Chevrolet launches its largest European promotion campaign by giving away 50 cars. Along with the 50 cars Chevrolet will also give away 170,000 limited edition Chevrolet CDs to lucky winners in 11 European countries. The national prize draws will take place shortly before Christmas 2007.
The Executive Director Chevrolet Europe, Wayne Brannon, said: “Chevrolet is still a young brand in Europe. We introduced a new Chevrolet portfolio for Europe only two years ago. Although, we are considerably growing sales year after year, awareness for our European product line-up is relatively low. We believe that once customers learn about our products and the great value for money that we offer, we will be even more successful in the market place. Last year,
we sold over 340,000 Chevrolets in Europe, and we are confident to significantly exceed this number in 2007.”
To win one of the prizes you'll have to play a game online or off-line. You'll have to park 3 Chevrolets models in your dream garage. The winner will take home all three cars, the second place will get the second choice car in his garage and the third place will receive the third choice in his garage. If you participate, win or lose, and you are in the first 15,000 participants in your
country who sent their game cards you'll get a Chevrolet CD.
Game cards will be distributed in major media titles – TV guides, major daily newspapers and free commuter press, as well as by Chevrolet promotion teams at high-traffic shopping centers on weekends, with local dealer participation and vehicle display opportunities.
