Starting this fall Europe's second largest Ferrari Store will be opened in Bucharest, Romania. The new Ferrari Store will stretch over 500 square meters and will be the largest one in Europe after the Milan one (600 square meters). The announcement was made yesterday during the launch of the new California on the Eastern European market. Although Romania seems like an odd place for such an investment, the brand's sales on this market are on their way to double this year in comparison to the previous one. At the same time, the waiting time has fallen from 18 months to a year.
The Bucharest Ferrari Store represents a 3 million Euros investment from the brand's Romanian partner, Forza Rossa. The new establishment will offer its clients various accessories and objects wearing the Ferrari badge.
[Source: Automarket]
