The latest Fiat model range commercial, called Ogni Fiat e 500% Fiat (Every Fiat is 500% Fiat), suggests that every model they manufacture includes the elements that made the new Fiat 500 so successful.
The Ogni Fiat e 500% Fiat is the work of Leo Burnett Italy advertising agency and was shot on a dried salt lake in Morocco. Directed by Paul Alexander, the film begins with some Fiat models engaged in a race through the sunny desert. The group of cars gradually increases to form a giant silhouette of Fiat 500.
Watch the Ogni Fiat e 500% Fiat (Every Fiat is 500% Fiat) commercial video after the jump.
Ogni Fiat e 500% Fiat (Every Fiat is 500% Fiat) commercial video:
