The Fiat 500 UK launch will take place with a flight in one of the capsules of the London Eye!
The 2008 Car of the Year - the Fiat 500 - will take to the air on Monday 21 January at 8.00pm – exactly 500 hours into the New Year.
The UK launch of the Fiat 500 will be accompanied by live bands, top presenters, and a fantastic light show.
FIAT UK Marketing Director, Elena Bernardelli, said: "It will be a great event, and we at FIAT are committed to making the country smile for the night."
London Eye Head of Sales and Marketing, Helen Bull, said: "After celebrating 2008 with a phenomenal firework display, what better way to continue the party than with a fantastic event only 500 hours into the New Year, with 2008’s Car of the Year."
