Fiat USA and Jennifer Lopez team up for a new commercial campaign which will promote the new 500 on the North American market. The TV ad is in fact a 47 seconds long music video called 'Papi' which features both J Lo and the Fiat 500C (the convertible version of the model). Fiat's new J Lo branded advert will premiere during ESPN’s Monday Night Football, and it will be followed by other marketing efforts. The trailer of Jennifer Lopez's new music video / commercial for the Fiat 500 had its world debut on the car manufacturer's Facebook page and YouTube channel.
Olivier Francois, Chrysler's Chief Marketing Officer, says that they chose Jennifer Lopez to be "the face" of the Fiat 500 in the U.S. because she is modern, authentic, passionate, and determined to stand out from the crowd.
Watch Jennifer Lopez's Fiat 500 commercial lower down this page.
Jennifer Lopez Fiat 500 commercial:
