The Fiat 500 won the Car of the Year 2008 prize that will be awarded in Berlin on 28 January. To mark the occasion Fiat managed to get the German capital's officials to approve the use of the Berlin underground for this special event. The Fiat 500 will be carried on a platform being drawn by a train.
Fiat Press Release:
The Fiat 500 rides the Berlin U-Bahn
The prestigious “Car of the Year 2008” prize won by the Fiat 500 will be handed over at a ceremony in Berlin on 28 January. To mark the occasion a ground-breaking initiative has been organised in the German capital, which is allowing a car
manufacturer to use part of its underground rail network for the very first time.
From the beginning of 2008 until 27 January, two Fiat 500s “dressed” in the exclusive pearl white body shade, are to be seen on a platform car being drawn by a train. The train’s unusual journey takes place every weekend over part of the underground network (145 kilometres) which at weekends is used by about 1.8 million people.
As the train passes through each of the 170 stations, U-Bahn travellers will be able to admire the tiny Fiat, as well as read an amusing message on a placard set between the two cars: “Happy new car of the year everybody”, a new year’s greeting that reminds everybody of the prestigious award won by the car.
The Berlin initiative has been greeted with the same enthusiasm that saw the whole of Germany welcome the arrival of the new Fiat 500: suffice it to say that in just two months (the car came to market at the end of October) more than 5,000 orders have been placed.
