The Ford Focus on the Music - Ford's latest advertising campaign will focus on the music and will be aired from the 4th of February. The Ford Focus on the Music advertising campaign will feature orchestra instruments created from car parts that will play the soundtrack of the new commercial.
Ford Press Release:
Ford's latest advertising campaign will focus on the music when it's aired in the UK from 4th February.
In a clever feat of musical ingenuity, an orchestra playing instruments created entirely from car parts performs the soundtrack to thenew Ford Focus television commercial.
This harmonious masterpiece is the work of two American composers who have taken the concept of car sounds to the extreme. Hollywood film composer Craig Richey and New York sound designer Bill Milbrodt turned 21 parts from the new Ford Focus into musical instruments and arranged them to be played by an orchestra.
Milbrodt’s team took apart a Ford Focus five-door hatchback that had, literally, just come off the production line. “When we got it to the mechanics shop, it had less than a mile on the clock.
We took the doors and fenders off, but we had the body shell intact and we later cut out of that the parts we wanted,” said Bill Milbrodt.
By the time the orchestra had been assembled for the photo shoot at Universal Studios in California, Milbrodt’s team had constructed 31 instruments. Each has a name that instantly identified its origins, such as the Transmission Case Cello-Dulcimer, Clutch Guitar, Rear Suspension Spike Fiddle, Fender Bass, Hatchback Kick Drum, Handheld Gear Tambourine and Door Harp.
So what does music played by car parts sound
like? Tune onto ITV on 4th February to find out!
