Honda announced today that it cancels its 2009 IAA participation in response to the current economic climate. Instead, Honda will focus more on strengthening its environment and customer focused activities.
Honda announced that it will cancel its Frankfurt motor show participation this year after it has also withdrawn from Formula One. It seems that Honda is going through a difficult time as it also tries to reduce its costs in manufacturing, sales and marketing activities.
Honda announced that it will focus on its European Fuel Cell research, on more hybrid vehicles and on the Honda Academy to strengthen the Quality and Customer Service.
