Mattel will launch the Hot Wheels Stealth Rides line of toy which represent the first foldable, credit car size, R/C cars. The Hot Wheels Stealth Rides will debut in February at the Toy Fair in New York and will feature five models, including Batman's Tumbler, two other cars and a 2 tanks.
The Hot Wheels Stealth Rides are the size of a credit card and about as thick as a mobile phone which means they'll fir perfectly into your kid's pocket. At a push of a button, the cars transform into a remote-control vehicle.
Most believe the Hot Wheels Stealth Rides are one of the best innovations in the toy market for 2010 and they will have a serious impact on this particular market.
The Hot Wheels Stealth Rides price will be around 25 USD, while the current R/C cars go for around 70 USD. The cars run on batteries and can offer up to 30 minutes of play time.
[Source: CNN]
