What you see in the photo is Land Rover's display at the Goodwood Festival of Speed that started today. We've seen our share of extreme off-roading but this 40 ft raw steel rock structure takes the first place. The display, featuring five Land Rover vehicles was designed to celebrate the brand's 60th anniversary and was unveiled last night by Lord March.
"Land Rover's global success and enviable reputation has been built over the last 60 years on the manufacture of robust and dependable vehicles that can tackle any driving condition in any terrain – and this was the inspiration for the spectacular Central Feature Sculpture. For me, this is one of the most awe-inspiring and memorable displays we have ever had at the
Festival. It's arguably our most artistic too, with its naturally rusted steel structure. It is certainly magnificent," commented Lord March at the reveal last night.
"The Goodwood Festival of Speed is a prestigious, international motoring event which is beautifully executed – a perfect environment to showcase the premium brand values of Land Rover," said John Edwards, managing director, Land Rover UK. "This year is Land Rover's 60th anniversary – what better environment to celebrate in, with the opportunity to create a huge, visual display to
showcase the supreme capability of our vehicles, directly in front of the main house for all to see."
