Wouldn't be nice if every new Lexus CT 200h would come with one Kylie Minogue? Now that would make a nice marketing combo! Unfortunately, this will never happen. However, Lexus has announced that Kylie Minogue is the celebrity they chose to endorse the launch of the Lexus CT 200h in the UK. At the same time, Lexus will be the lead sponsor of Kylie Minogue’s 2011 UK concert tour.
The new Kylie Minogue Lexus CT 200h cross-media marketing campaign, called Quiet Revolution involves the star singer appearing in various TV commercial and print advertisements for the new hybrid.
Kylie, who has enjoyed huge success as an actor,
singer, dancer, model and designer, said: “I am absolutely delighted to be working with Lexus on the launch of their new full hybrid CT 200h. I’ve been lucky enough to have a preview of the car which is both stylish and elegant and will definitely create a Quiet Revolution”.
Belinda Poole, Lexus Director, said: “Kylie is the perfect ambassador for Lexus and the new Lexus CT 200h. Kylie has the energy, style and exceptionally popular public profile that will reach directly to customers new to the Lexus brand.”
