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| Dodge Details Viper Customization Program |
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| Dodge released this week the details of their customization program for the 2016 Viper. According to Dodge, their "1 of 1" personalization program offers around 50 million possible combinations. It includes 8,000 exterior color options and 24,000 stripe options. Well, customizing your 2016 Viper is going... More » |
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| Volkswagen Dog Driving Training Program Announced |
 | Volkswagen announced today a new training program that's meant to teach rescue dogs how to drive real vehicles. Over the last two months, the RSPCA and Volkswagen worked with three dogs, called Tulip, Jacob and Harry, and managed to teach them how to control the brakes, gears and even the steering wheel.... More » |
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| Peugeot Reveals Dubstep Horn Personalization Program |
 | Peugeot announced today that they're going to offer a horn personalization program that will comes with various sounds, including Dubstep, Jazz Trumpet, Bach and bird songs. In fact, Peugeot is going to be able to make your car's horn sound like anything you can imagine. Apparently, Orvil Pondaiss, Peugeot's... More » |
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| Q by Aston Martin Personalization Program |
 | Aston Martin is going to launch their new personalization program at next week's Geneva motor show. Called simply Q by Aston Martin, the new service aims to go further than the standard options offered by the luxury carmaker. The "Q by Aston Martin" personalization program will offer both interior and... More » |
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| SEAT Ibiza SC Customisation Program |
 | At the UK market launch of the SEAT Ibiza SportCoupe, that took place at the London Motorshow, the Spanish manufacturer also announced a customisation program for its new model. The SEAT Ibiza SC customisation program adds new element to the Sport version including a Lumina Orange paint finish. Other... More » |
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| Saab in the GM Mobility Program |
 | General Motors announced today that all the Saab models have been added to the GM Mobility Program. The GM Mobility Program is available for all 2007 and 2008 Saab models. In this way Saab is joining Buick, Cadillac, Chevrolet, GMC, HUMMER, Pontiac and Saturn.
GM Press Release:
GM celebrates Disability... More » |
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| Alfa Romeo Unique Alfa Customization Program |
 | There is a "personalization" trend in almost all the markets today. Buyers are not happy anymore with just having something that a few million others also have. The first moves the car manufacturers did to meet this demand was offering options, but now they are starting to see that this is not enough... More » |
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