2008 Dodge Challenger SRT8 Enters Production

This manufacturing expertise also allows the Company to more quickly and easily balance vehicle production with customer demand.

Dodge Challenger

The return of the iconic Dodge Challenger combines unmistakable design cues reminiscent of the original Challenger with world-class performance. Approximately 7,000 2008 model-year vehicles for North American markets will be produced before 2009 model-year vehicles begin production in August. For 2009, the Company will offer three models: Dodge Challenger SE, Dodge Challenger R/T and Dodge Challenger SRT8.

Dodge dealers have seen a tremendous interest in the Dodge Challenger and 2008 models are already sold out.

Although the original Dodge Challenger muscle car lasted only five model years, the Dodge Challenger became one of the most storied muscle car nameplates in automotive history, with meticulously restored and rare examples today selling for six-figure prices.

The U.S. MSRP for the 2008 Dodge Challenger SRT8 starts at $37,995, including the $675 destination charge.

Customer First

With world-class products like the Dodge Challenger, Chrysler can respond to customer insights and expectations with vehicles that truly capture the essence of the Company’s bold spirit while exceeding customer expectations.

The New Chrysler LLC is more nimble than a publicly held company and is moving quickly to deliver more quality and value to Chrysler, Jeep® and Dodge customers. The Company initially approved 260 line-item product enhancements representing an investment of a half-billion dollars. The product changes continue to grow and are currently at more than 400.

The Company also launched last month the industry’s first on-line Customer Advisory Board to establish two-way dialog with our customers, and thousands of people have already applied to be part of this board. As we move beyond focus groups to gain insights that we can share throughout the Company, this Advisory Board will be used to stay in touch with our customers.

Brampton Assembly

The Brampton Assembly Plant was built in 1986 and was later acquired by Chrysler Corporation with the purchase of American Motors Corporation in 1987. The Chrysler Concorde and Dodge Intrepid began production in 1997 and the Chrysler LHS and 300M in 1998. Production of rear-wheel-drive vehicles started in 2004 with the launch of the Chrysler 300 and Dodge Magnum. Production of the Dodge Charger was launched in early 2005.

The 2.95 million square-foot facility along with the Brampton Satellite Stamping Plant occupies 269 acres and together employs approximately 3,200 workers, many of which are represented by the Canadian Auto Workers (CAW). The satellite stamping facility was completed and production started in December of 1991.

Date : 09 May 2008 12:07:33 Source: Dodge

Date : 09 May 2008 12:07:33
Source: Dodge