Despite the global economical crisis, the luxury market seems to flourish. Audi has announced today that the Audi A5 and the R8 lead the sales for the month of January. The company reports a 76.3% increase over last January for the Audi A5 and a 75.4% increase for the Audi R8. The A5 sold in 603 units and the R8 in 107 units. In total the company sold 4,722 units last month, which represents a 2,599 units increase.
“The softening economy creates challenges to our industry, but the Audi position in the market continues its upward trend. We are confident this momentum will leave Audi in a better position when the economy turns around,” said Johan de Nysschen, President, Audi of America. “As demonstrated in our successful efforts surrounding the recent presidential inauguration and our Super Bowl presence, Audi intends to remain a top-of-mind choice for U.S. luxury car buyers.”
