Audi announced today its participation at the 61st International Toy Fair in Nuremberg, Germany. Their stand will feature various Audi toys including model and remote-controlled cars, stuffed cars and an Audi motorsports teddy bear.
The highlight of the Audi toys at the exhibit will be 1:2-scale version of the Auto Union Silver Arrow Type C which will be joined by a stuffed TT and the Audi junior quattro.
Audi will be the first car manufacturer to exhibit at the toy fair and an effort to raise awareness of the diverse range of toys the company offers.
Audi Press Release:
AUDI AG will be the first carmaker ever to present a selection of its products at the 61st International Toy Fair in Nuremberg. The exhibit booth for the car brand with the four rings will present visitors with a selected range of toy models and new products from the Audi children’s world. The 61st International Toy Fair takes place from February 4-9 in Nuremberg.
During its debut at the toy fair, AUDI AG subsidiary quattro GmbH will be exhibiting exclusive model cars and car-related toys, including remote-controlled cars, stuffed cars and an Audi motorsports teddy bear. Industry professionals, journalists, commercial resellers and large-volume buyers can view the world of toys offered by Audi by visiting the exhibit booth.
A special highlight for the toy fair is the Auto Union Silver Arrow Type C in a 1:2-scale version with chain drive. The stuffed TT and motorsports bear, the Audi kids’ car and the Audi junior quattro will also be exhibited.
By being the first carmaker to exhibit at the Nuremberg fair, Audi is seeking to raise awareness of the diverse range of toys the company offers. “It’s an exciting project,” said Caroline Gerberding, who is responsible for exhibitions and events at quattro GmbH. “For the first time, the main focus of an exhibit is not to present our cars, but instead is aimed at showing off our “little” Audi world.
The International Toy Fair in Nuremberg is one of the world’s leading professional exhibitions for
toys and leisure products. About 2,700 exhibitors will display their wares from February 4-9.
