GM announced today that it will offer employee discount for virtually its entire 2008 lineup, excluding 2008MY medium-duty trucks and most 2009 MY vehicles. GM's discount is part of the celebrations for its 100th anniversary and includes the following brands: Chevrolet, Pontiac, Buick, GMC, Saturn, Cadillac, Saab and HUMMER.
The employee discount period stretches between August 20 through September 2, 2008.
from GM's press release:
This program is designed to celebrate the company's 100th anniversary by providing employee pricing to the public for a very limited time.
GM's combination of offering terrific MSRPs, and great incentives, offers customers a unique value opportunity as the company celebrates its centennial year and looks toward the future.
"We have 100 years of innovation behind us, but what's ahead is even more exciting," said Mark LaNeve, vice president, GM North America Vehicle Sales, Service and Marketing. "We brought the world electric starters, the fully automatic transmission, OnStar and fuel cell vehicles. It's been a long history of technological leadership, and the result of that innovative spirit is on
GM dealer's lots today. To celebrate, we're offering the employee discount to everyone on our 2008 and some of our 2009 models. This is a phenomenal offer for consumers."
Here are the details:
Customers can get employee (GMS) pricing at participating dealers on virtually all remaining 2008MY GM vehicles in stock. 2009MY vehicles eligible for employee pricing are the Chevrolet Cobalt and HHR, Pontiac Vibe and G5 and Cadillac CTS.
Special stickers will be in vehicle windows at participating dealerships that show the bottom-line price customers will pay, taking into account the employee (GMS) price and all applicable incentives and rebate offers.
