MTV watch out! Kia has launched its first music video featuring three rapping mice. The new ad says the Kia Soul is the new way to roll, but we kind of doubt that. We can definitely think of a few more new ways to roll. However, the new promo is loads of fun, and it's also filmed in HD. The mice campaign used to promote the new Kia Soul has made quite a stir and we're sure it got Kia the attention it needed to launch their new car.
Watch the Public Enemy / Fatboy Slim flavored Kia Soul rapping mice ad in the video after the jump.
Kia Soul rapping mice ad:
