Mitsubishi has announced today the launch of a new compact crossover model which they consider to be a Game Changer for the company. The new Mitsubishi Compact Crossover will mark the turn of the brand from a an SUV-focused nameplate to environment-friendly passenger cars and crossovers. However, the new Mitsubishi Compact Crossover does not mean the company will leave the authentic off-roader segment.
The new Mitsubishi Compact Crossover is based on the 2007 Concept-cX show car and represents the company's latest development of the mid-size global platform - called Project Global.
The European premiere of the new Mitsubishi Compact Crossover will take place at the 2010 Geneva Motor Show and the model will go on sale first in Japan from February 2010.
Mitsubishi Press Release:
Mitsubishi Motors Corporation (MMC) announces today the forthcoming introduction of its all-new on-road Compact Crossover, to be retailed first in Japan from February 2010 onwards.
Derived from the much-acclaimed 2007 Concept-cX show car, it is the latest development of MMC's mid-size global platform (“Project Global”).
This most important product will further support Mitsubishi Motors’ strategic shift from being an SUV-focused nameplate to a manufacturer of environment-friendly passenger cars & crossovers*, with a presence in the “authentic off-roader” segment** – itself pre-empting structural changes in market demand.
As such – and after i-MiEV – this on-road Compact Crossover will be the Corporation's next game changer towards lower impact vehicles, in their format and/or in the innovative MMC proprietary technologies they will feature.
The European premiere is scheduled for the 2010 Geneva Motor Show.
