The premiere of the new Mitsubishi Lancer Evolution X in China will take place at the 2008 Beijing International Motor Show. The launch of the Mitsubishi Lancer Evolution X on Chinese market is scheduled for this fall.
Alongside the Mitsubishi Lancer Evolution X there will be a new premiere - the Mitsubishi Lancer X-Speed. The Mitsubishi Lancer X-Speed is a showcar featuring an oversize rear wing, exclusive body colors, black headlight bezels and a new alloy road wheel design.
From the Mitsubishi Press Release:
Mitsubishi Motors Corporation announces today that it will be showing the new Lancer Evolution
(Lancer Evolution X in Japan market) high-performance 4WD sedan, which is to be launched on the Chinese market this fall, at the Beijing International Motor Show. The show opens for the press on April 20 and for the public on April 24 at the Beijing International Exhibition Center. Also on display will be the MITSUBISHI Concept-RA*1, which embodies the fun-to-drive and heightened sensitivity for the environment that lie at the heart of Mitsubishi Motors' car building activities, and the Prototype-S sport hatchback concept, both of which are being unveiled in the Asia region for the first time. Joining these on the Mitsubishi Motors stand in a lineup of
13 models is the i MiEV electric vehicle, currently being developed as a symbol of the company's approach to environmental issues and with a view to introduction on markets outside Japan.
*1 : Road Alive
In Mitsubishi Motors' new Step Up 2010 mid-term business plan announced on February 29 the company designates China one of its "focus" markets for the coming years, partly because of rapidly growing demand for automobiles in the country. The company plans to introduce six new
models into the market over the next three years, including some built locally.
The Lancer Evolution, to be announced at the Beijing Show, will be the first of these new models. Featuring Mitsubishi Motors' own S-AWC (Super All Wheel Control) vehicle dynamics control system, Twin Clutch SST (Sport Shift Transmission) and other new technologies; this is a new-generation high-performance 4WD sedan that allows drivers of all abilities to enjoy the highest levels of fun-to-drive performance safely and with confidence.
Lancer Evolution was very well received at its Japan launch last October, and the company has subsequently introduced the model on the North American, European (including Russia) and Australia markets. Its forthcoming introduction in China means that the model will be on sale in all of the world's major car markets.
Lancer X-Speed (Show car)
Based on the Lancer sedan, the Lancer X-Speed is a sporty model that targets the younger generation and is produced at South East Motor. Lancer X-Speed is distinguished by a modern and distinctive exterior and the outstanding handling stability that defines the Lancer series. The exterior maximizes its sporty image through the
use of the latest aero parts, an oversize rear wing, exclusive body colors, black headlight bezels and a new alloy road wheel design. (Special items for Beijing Motor Show : Body colors and wheel design) Inside, Lancer X-Speed employs an exclusive sporty red/black interior color scheme. Together with its bucket seats upholstered in genuine leather, Lancer X-Speed gives full expression to Mitsubishi Motors' characteristic sporty flavor that has been nurtured through successive generations of the Lancer Evolution series.
