The world-renowned opera singer Placido Domingo joins Jay Leon in driving the BMW Hydrogen 7.
When Placido Domingo received the keys to the BMW Hydrogen 7 said: "It is an honor to be taking part in this initiative by BMW to educate, inform and, ultimately, to impact how we as a society think about alternative energy and the health of our planet. Having worked on numerous natural disaster relief efforts, I've witnessed first-hand the profound impact that environmental and climate changes can have on humanity. I feel it is the duty of everyone on this planet to learn, become involved in the fight, accept change and be part of the solution."
BMW Press Release:
PLACIDO DOMINGO SET TO DRIVE BMW HYDROGEN 7
World-renowned opera singer-conductor Placido Domingo will be given the keys to a BMW Hydrogen 7 - the first hydrogen-powered luxury sedan - for his everyday use.
Widely regarded as the greatest operatic artist of modern times, Domingo joins several other pre-eminent figures in entertainment, government, the environment and more, as the latest person to drive the BMW Hydrogen 7 as a part of the BMW Hydrogen 7 Pioneer Program, designed to help the company in its mission to build widespread support of hydrogen as a viable alternative to fossil fuels.
"It is an honour to be taking part in this initiative by BMW to educate, inform and, ultimately, to impact how we as a society think about alternative energy and the health of our
planet," said Domingo. "Having worked on numerous natural disaster relief efforts, I've witnessed first-hand the profound impact that environmental and climate changes can have on humanity. I feel it is the duty of everyone on this planet to learn, become involved in the fight, accept change and be part of the solution."
In addition to his prolific operatic career, Placido Domingo is a dedicated public advocate, raising millions of dollars through special benefit concerts to help such causes as the victims of
the 1985 Mexican earthquake, AIDS and more. He has become one of the most decorated and honoured artists in the world today, acknowledged as a Kennedy Centre Honouree, a Commander of France's Legion of Honour, the Honorary Knighthood of the British Empire and the highest decoration in the US, the Medal of Freedom.
Running in hydrogen mode, the BMW Hydrogen 7 essentially emits nothing but water vapour, representing a major step in reducing harmful CO2 emissions. It is not a concept car, but a production model vehicle that has successfully completed the entire Product Development Process. While the BMW Hydrogen 7 is not for sale, it is considered to be a milestone in bringing forward hydrogen as the sustainable fuel for individual transportation.
By harnessing the power and influence of individuals who, like Placido Domingo, are at the forefront of their respective disciplines, BMW hopes to continue to generate support of hydrogen-drive vehicles in the short term and stimulate demand for a viable hydrogen infrastructure in the long-term.
