Kia has released three 2012 Kia Rio sketches, previewing the next generation model which will be unveiled at the at the Geneva Motor Show on Tuesday, March 1 2011. Kia describes the next generation 2012 Kia Rio as having a powerful, bold design, that follows the lines of the brand's design revolution. The 2012 Kia Rio will be wider, linger and lower than the current model, offering more interior space.
No actual details of the 2012 Kia Rio have been revealed yet, however, some 'corporate' info has been released. According to Kia's Chief Design Officer, Peter Schreyer, the 2012 Kia Rio has a swept-back profile. The 2012 Kia Rio also has a character line which offers a sense of movement and fluidity, even when stationary.
Kia also says the 2012 Kia Rio has a driver oriented interior and that it anticipates the new gen model will be even more popular than the current one.
The 2012 Kia Rio price list and full specs will be revealed at a later date.
Kia Press Release:
NEXT GENERATION RIO MARKS NEXT BIG STEP IN KIA’S DESIGN REVOLUTION
The first official sketches of the next generation Kia Rio revealed today show a powerful, bold design that marks “the next big step” in the company’s ongoing design revolution.
Longer, lower and wider than the existing Rio, the new model is designed to inject emotional appeal into the B-segment, targeting progressive, energetic consumers who want a stand-out design.
Described by Kia’s Chief Design Officer, Peter Schreyer, as ‘sporty and elegant’, the B-segment newcomer has a swept-back profile and a character line rising out of the front wheel which gives it a sense of movement and fluidity, even when stationary. Inside, new Rio will offer a feeling of quality typically associated with larger, more expensive models.
“Downsizing is becoming more and more of a trend these days and a B-segment car as attractive as all-new Rio, with its driver-oriented cabin and interior trim options, will no doubt help consumers
to be more comfortable making that switch. New Rio is the ‘next big step’ in Kia’s design revolution and we anticipate this model becoming even more popular than the current vehicle,” comments Soon-Nam Lee, Director of Overseas Marketing, Kia Motors Corporation.
The new Kia Rio will make its global debut at the Geneva Motor Show on Tuesday, March 1 2011.
The current Kia Rio was the company’s third best-selling vehicle in overseas markets during 2010 with sales of more than 205,000 units.
