Dodge has launched a new advertising campaign for the 2012 Charger called Never Neutral. The new advert takes a swing at one of the major issues of the car industry at the moment: their tendency to take out driver involvement on the actual act of driving. The Dodge Charger Never Neutral commercial says that the new model will always be an alternative to hands free driving, cars that park themselves, and to the unmanned car driven by a search engine company. We guess all of you know who are the companies behind these projects. In essence, the main point of Dodge's new TV spot is to say that the 2012 Charger is a car made for driving, and to for being driven in.
Watch the two TV spots of the Dodge Charger Never Neutral commercial campaign in the videos lower down this page.
Dodge Charger Never Neutral commercial - Slippery Slope:
Dodge Charger Never Neutral commercial - Test Drive:
