Kia announced the NCAP safety rating for the Kia cee’d.It got the 5 stars.
KIA Press Release:
Kia cee’d wins 5-Star Euro NCAP safety rating
- World-wide unique car with 7-Year Warranty and 5-Star Euro NCAP rating
- Latest results place Kia cee’d among the safest C-segment cars
- Confirms Slovakian-made Kia cee’d is a truly ‘European’ family car
The all-new Kia cee’d family car has been awarded
a 5-Star safety rating in the latest Euro NCAP crash test results published today. The cee’d safety ratings – 5-Stars for Adult Protection, 4-Stars for Child Protection and 2-Stars for Pedestrian Protection – place it among the C-segment’s safest cars.
“The latest Euro NCAP result is a major landmark achievement for Kia. The cee’d is designed, engineered and built in Europe, to meet or surpass the expectations of European consumers in every respect – including safety,” commented Yong-Hwan Kim, Senior Executive Vice President & COO,
Kia Motors Corporation. “The combination of the car’s many talents, plus the 5-Star safety rating and the unique Kia 7-Year warranty, will make the cee’d even more attractive to European consumers, offering real peace-of-mind and low ownership costs.
“Kia’s safety engineers developed the new cee’d to provide the highest levels of occupant protection in real-world accident scenarios. Our engineers predicted that cee’d would achieve a Euro NCAP 5-Star rating and this result confirms the major advances made by Kia with its latest C-segment family car,” added Mr Kim.
The Kia cee’d five-door hatchback, which is equipped with six airbags (front, side and curtain airbags) as standard, achieved good or excellent points scores in the front impact, side impact and child protection Euro NCAP tests. All Kia cee’d cars are manufactured at Kia’s new assembly plant at Zilina in Slovakia.
For cee’d, Kia engineers initially concentrated on ensuring that the car had high levels of ‘active safety’ with good visibility, responsive and agile handling, and powerful braking, to enable
Kia drivers to avoid accidents and other everyday motoring hazards.
The cee’d family will be soon become complete, when the five door cee’d model will be complimented by the stylish cee’d wagon – in dealer showrooms from September, and the launch of the exciting new three-door pro_cee’d model at the Frankfurt Show.
According to Mr Jean-Charles Lievens, Senior Vice President, Kia Motors Europe, “The cee’d is the first Kia product and the first Korean-brand car ever to be awarded the top rating by a European safety organisation. The introduction of the Kia cee’d has brought about a qualitative revolution for Kia, and together with our highly-productive
factory in Slovakia, is beginning to change the way Kia is perceived by consumers. Most of the cee’d five-door buyers are new ‘conquest’ customers switching to the Kia brand for the first time and we expect the cee’d wagon and three-door pro_cee’d models will accelerate this trend.”
Euro NCAP
Euro NCAP (European New Car Assessment Programme) was established in 1997 and is now backed by five European governments, the European Commission and motoring and consumer organisations in every European country. It provides motoring consumers with a realistic and independent assessment of the crash safety performance of the most popular cars sold in Europe and has become a catalyst for encouraging safety improvements to new car design.
Euro NCAP crash tests
The Programme conducts offset (40%) frontal impacts at 64 kph, side impacts at 50 kph and pole impacts at 29 kph. The Star Rating awarded each vehicle is decided on a points system. There is a maximum 16 points available for frontal impact performance and to achieve a 5-Star rating for Adult Protection, a car must score at least 13 points in this section of the test. Four points are available for each of four test areas – head, chest, knee and ankle.
Kia Motors Europe
Kia Motors Europe is the European sales, marketing, and service arm of Kia Motors Corporation. With its headquarters in Frankfurt, Germany, it covers 29 markets in Europe.
About Kia Motors Corporation
Kia Motors Corporation (www.kiamotors.com) was founded in 1944 and is Korea’s oldest manufacturer of motor vehicles. As part of the Hyundai-Kia Automotive Group, Kia aims to become one of the world’s premier automotive brands.
Kia’s 13 manufacturing and assembly operations in nine countries produce more than 1.3 million vehicles a year that are sold and serviced through a network of distributors and dealers covering 165 countries. Kia today has 33,000 employees and annual revenues of US$19 billion.
Kia is the major sponsor of the Australian Tennis Open and an official worldwide sponsor of the
Davis Cup. From 2007 to 2014, Kia will be an official automotive partner of FIFA – governing body of soccer’s FIFA World Cup. Kia boosted its football links this year with three new sponsorships of major teams that will see the Kia logo appearing in the UEFA Champions League – FC Girondins de Bordeaux, FC Brussels and Atletico de Madrid.
Kia Motors Corporation’s brand slogan – ‘The Power to Surprise’ – represents the company’s global commitment to surpassing customer expectations through continuous automotive innovation.
