BMW announced today the MINI Cooper S will play a feature role in Robert Ludlum's The Bourne Conspiracy video game. The Bourne Conspiracy video game takes the player into a world where he is the trained assassin Jason Bourne and engages in a variety of adventures - from hand-to-hand combat, to dramatic evasions and escapes, to high-speed pursuits in a Chili Red MINI Cooper S.
"The role of the MINI Cooper S in The Bourne Conspiracy game is a great fit for the MINI brand. As the featured vehicle and Bourne's getaway car, this integration allows us to demonstrate the agility and performance that's inherent in the full line of MINI vehicles," said Kate Alini, MINI Marketing Communications Manager. "The association with
The Bourne Conspiracy game and the additional promotional opportunities we've received will help us reach the male demographic in a powerful, organic way."
