MINI RIDE RIDEMAKERZ Mini Cooper S

visit a RIDEMAKERZ Shop, now through December 13th, or go online to www.RIDEMAKERZ.com/mini, now through December 31st. Consumers wishing to purchase and donate a MINI RIDE online can simply click on "Give the Gift of MINI," which will allow them to choose a RIDE and have it shipped directly to Toys for Tots organizations around the country. As a part of MINI's Motoring Hearts program - which encourages MINI owners and enthusiasts to give back to their favorite charities - this initiative promises to help deliver the creativity and fun of the RIDEMAKERZ MINI to numerous underprivileged children this holiday season.

"The RIDEMAKERZ experience is designed to provide choice, unleash creativity, foster confidence, encourage collaboration and instill a sense of community. These are our core values - or what we call The Five C'Z of RZ. MINI's focus on customization, shared sense of adventure and contagious spirit of fun make the partnership and the opportunity to participate in the Toys for Tots donation a perfect fit with RIDEMAKERZ," says Larry Andreini, ZEO of RIDEMAKERZ. "With more than 649,000,000 possible ways to customize a RIDE, we are excited to be giving kids the gift of creativity - and the smallest MINI ever - just in time for the holidays."

MINI RIDEZ Kids of All Ages Can Enjoy

The RIDEMAKERZ MINI guarantees a distinctive and truly one-of-a-kind holiday gift for kids and car enthusiasts of all ages. Tapping into America's love of cars and the massive car-customizing movement, RIDEMAKERZ invites guests, or "customizers" into the ultimate car-customizing Shop where they can CHOOZE, SONICIZE, MOTORIZE, MOBILIZE, CUSTOMIZE, PERSONALIZE and CRUIZE™ one-of-a-kind RIDEZ. The cars can be tricked out with a variety of performance and styling options so that no two MINI RIDEZ are alike. The companies also will offer a limited quantity of special Launch Edition MINI RIDEZ, customized with innovative graphics by renowned car customizer and MINI enthusiast Fireball Tim.

Available in four colors - Chili Red, Hot Orange, Laser Blue and Asphalt Black - and priced at either $22 or $25, the RIDEMAKERZ MINIs are available online at www.RIDEMAKERZ.COM, as well as at four RIDEMAKERZ Shop locations: Broadway at the Beach in Myrtle Beach, SC, the Mall of America in Bloomington, MN, the Spotsylvania Towne Center in Spotsylvania, VA and Castleton Square Mall in Indianapolis (additional RIDEMAKERZ Shop locations will launch in Spring 2008).

RIDEMAKERZ®

RIDEMAKERZ mission is to have great fun making cool RIDEZ - with the ultimate vision of contributing to the positive development of kidz. Inspired by Build-A-Bear Workshop®, a partner and investor in the concept, RIDEMAKERZ is about the joy and fun of creating something great, something artistic, something unique and original. Visit www.RIDEMAKERZ.COM for more information.

MINI in the United States

MINI is an independent brand of the BMW Group. In the United States, MINI USA operates as a business unit of BMW of North America, LLC which has been present in the United States since 1975. Rolls-Royce Motor Cars NA, LLC began distributing vehicles in 2003. The BMW Group in the United States has grown to include marketing, sales, and financial service organizations for the BMW brand of motor vehicles, including motorcycles, the MINI brand, and the Rolls-Royce brand of Motor Cars; DesignworksUSA, an industrial design firm in California; a technology office in Silicon Valley and various other operations throughout the country. BMW Manufacturing Co., LLC in South Carolina is part of BMW Group's global manufacturing network and is the exclusive manufacturing plant for all Z4 models and X5 Sports Activity Vehicles. The BMW Group sales organization is represented in the U.S. through networks of 338 BMW passenger car centers, 335 BMW Sports Activity Vehicle centers, 142 BMW motorcycle retailers, 82 MINI passenger car dealers, and 30 Rolls-Royce Motor Car dealers. BMW (US) Holding Corp., the BMW Group's sales headquarters for North, Central and South America, is located in Woodcliff Lake, New Jersey.

Date : 05 Dec 2007 08:48:50 Source: MINI USA

Date : 05 Dec 2007 08:48:50
Source: MINI USA