Mazda announced today that it will unveil a new concept car at the Moscow International Automobile Salon. The Mazda Moscow concept will follow the design pattern of the Nagare, Ryuga, Hakaze, Taiki and Furai concepts and will have a crosswinds theme.
The Mazda Moscow concept will be a sporty and compact crossover SUV designed especially for the Russian market. The name of the new concept will be announced at a later date.
The Moscow International Automobile Salon will be open for the public beginning 29 August through 7 September.
Mazda Press Release:
New Mazda Concept Car to Premiere at Moscow International Automobile Salon
Leverkusen, 16th June 2008. Mazda will present an all-new show car at this year’s Moscow International Automobile Salon. The concept is a sporty, compact crossover SUV designed especially for the Russian market.
The Moscow show car is the latest concept to be developed using the new design direction called Nagare – following in the footsteps of Nagare, Ryuga, Hakaze, Taiki and Furai. Nagare, which means “flow” in Japanese, represents a new approach to expressing movement in car design, taking as inspiration the flow patterns of natural elements, such as the wind. The design theme of Mazda’s concept for the 2008 Moscow motor show is “crosswinds”.
Russia is one of Europe’s fastest-growing markets and is rapidly becoming the region’s largest automobile market. SUVs are particularly popular
in Russia, with a segment share of about 20 percent. Mazda’s latest concept car is designed to appeal particularly to younger SUV owners who have a strong sense of style.
The Moscow show car, the name of which will be announced in due course, again showcases the depth of creativity within Mazda design. In February 2008, the Mazda Design team received the coveted Grand Prix du Design of the Festival International Automobile in Paris.
The Moscow International Automobile Salon media days are on 26 and 27 August,
whereas 28 August caters for industry and trade specialists. The show is open to the public from 29 August through 7 September. The new show car will be unveiled at the Mazda press conference at 10:15 on 26 August at the Mazda stand.
