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Mini Cooper D recently topped the charts in a desirability poll despite an apparent misunderstanding between car fuel sources and their relative emissions. The poll also revealed that the primary factor in buying a new car is the price. The Mini Cooper D ha s low whole-life cost and also a low consumption level, 72.4 mpg.
Mini Press Release:
Research survey gives MINI the green light
Confusion surrounding alternative fuels and related technologies is leading new car buyers to miss a trick. A recent YouGov Plc survey commissioned by MINI found that diesel-powered |
| cars are thought to be way behind Hybrid models for cleanliness. Yet the 104g/km C02 emitted by the sporty MINI Cooper D is a figure that equals, and in many cases beats other cars using alternative technologies - including hybrids.
In a poll designed to gauge public understanding of CO2-related issues in the car purchase process, just three per cent of the 2,018-strong sample believed that a diesel-fuelled vehicle could be considered a low source of carbon emissions. Yet the new MINI Cooper D’s 104 g/km is identical to the hybrid-powered Toyota Prius and lower than the 109 g/km achieved by the Honda Civic Hybrid. |
Andy Hearn, General Manager for MINI UK, said: “Buyers looking for the most efficient cars could be missing out on the fun of driving a MINI. By developing sustainable diesel technology, MINI engineers have proved that you can have a low emissions car without compromising on driving characteristics and style.”
A quarter of the survey’s respondents believed the Honda Civic Hybrid was the lowest carbon-emitting vehicle from a list of five models.* Just two per cent plumped for the MINI Cooper D, perhaps misled by the sporty personality indicated by a Cooper badge. If only they knew. |
Gallery: Mini Cooper D
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Along with the rest of the MINI Hatch range, the MINI Cooper D now features a number of engineering enhancements.
Brake Energy Regeneration removes the need for a traditional alternator and reduces drag on the engine, thereby saving fuel. The Auto Start-Stop Function cuts out the engine when the car is brought to a halt and re-engages on depressing the clutch, again increasing fuel efficiency. Switch Point Display indicates to the driver the best gear for frugal driving. These technologies, as well |
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as the Variable Turbine Geometry applied to the MINI Cooper D’s turbocharger combine to make a torquey, yet economical and low-emitting sports hatch.
Well, those that know, know. The MINI Cooper D topped the poll for desirability, despite an apparent misunderstanding between car fuel sources and their relative carbon emissions.
So what else did MINI discover? The most important factor in buying a new car remains price. Fuel economy and style/design were placed second and third respectively. Great news for MINI. Taking into account MINI’s low whole-life cost and its place at the top of the Lex Vehicle Leasing residual value chart, along with |
| the Cooper D offering a combined fuel consumption of 72.4mpg and a unique design, the car again ticks every box. |
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| Mini Cooper D Photo Gallery: |
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Date : 04 Sep 2007 13:19:06
Source: Mini |
