Lotus has announced they have appointed a new CEO, Dany T. Bahar, who replaces Michael J. Kimberley, who retired in July. The Dany T. Bahar has become the CEO of Group Lotus from the 1st of October 2009. Previously, Bahar was Senior Vice President, Commercial & Brand for Ferrari SpA and before that he was Head of Corporate Projects Business in Red Bull GmbH.
On his appointment, Dany Bahar said, "I am looking forward to taking on the challenges as CEO of this legendary and iconic company with a peerless motorsport history. Lotus has a worldwide reputation for innovative engineering and superb sportscars that lead the world in efficiency, design and dynamics. With the recent launch of the award-winning Evora, there is proof
that Lotus is better placed than many to capitalise on the rapidly changing automotive market. I can't wait to get my plans underway in October."
In welcoming Dany Bahar, Dato' Mohd Nadzmi Mohd Salleh, the Chairman of Lotus Group, stated "With Dany's track record in motorsports and Ferrari, we strongly believe that we have found the right CEO to enhance the Lotus image, brand and reputation as a world class sportscar and engineering company. With a strong management team already in place, we are confident this objective can be attained."
