Porsche launched a new commercial campaign for the USA market, which tries to change a bit its image in the eyes of the American buyers. The new advert aims to show that Porsche is much more than a sports car. The new TV spot shows the Porsche Cayman / 911 as a snowmobile, pickup truck, getaway car and school bus. The main point Porsche tries to make with this ad is that their sports cars are also fit for everyday use.
David Pryor, vice president of marketing at Porsche Cars North America said The magic of Porsche is how thoroughly the cars transform your everyday, routine driving. It's not only about the weekend joyride. It's the only car in the world that combines true sports car exhilaration and the drivability for daily use.
This campaign brings this fact to life, painting a bigger picture of the real Porsche value proposition, in some cases through the words and images of owners themselves.
Watch Porsche's new commercial lower down this page.
Porsche as School bus in new commercial video:
