Renault has announced today that it has closed a deal with Electronic Arts which will put its new range of electric vehicles on the SIMS 3 video game. This spring, the Renault Twizy Z.E Concept car will be made available to download as an add-on for The Sims 3 players within an 'Electric Vehicle Pack' (EVP).
“Electric vehicles are additionally going to appeal to younger, more socially conscious prospects and especially early adopters. This is the heartland of The Sims 3 community and it thus provides a great innovative way to build the Renault Brand just ahead of the Renault range of affordable electric vehicles themselves”, said Stephen Norman, SVP, Global Marketing for the Renault Group.
“This partnership delivers benefits for Renault and the consumer that are unique in today’s media landscape,” said Elizabeth Harz, Senior Vice President of Global Media Sales for EA. “Millions of The Sims 3 players will be able to download Renault concept vehicles and have a deep experience with the brand, while receiving genuine added gameplay value.” “The Sims 3 players have demonstrated consistent enthusiasm for bringing cool ‘real world’ brands into their virtual world,” said Steve Seabolt, VP of Global Brand development for The Sims. . “We’re excited to work with Renault on their electric vehicles and have them available for download for The Sims 3.”
